El objetivo de Sensient Beauty es proporcionar productos y experiencia en aplicaciones de cuidado personal y belleza multisensorial.
Sensient Cosmetic Technologies, a leading provider of sensorial, functional, and active ingredients for the personal care market, announced today that it has completed a major rebranding and changed its name to Sensient Beauty.
Sensient Beauty to Create Innovative Products
Beginning in 2018, new beauty opportunities began to emerge that cater to evolving consumer interests.
Skincare products began to surpass color cosmetic innovation. Naturalness and safety attributes came to the forefront. Demand increased for haircare products and multi-sensory beauty experiences, such as products with innovative textures.
Said Mike Geraghty, group president of Sensient Color,
The constant evolution of colors, textures, and ingredients in the personal care market is a beautiful thing and fits well with Sensient’s strengths and innovation. We continually evaluate market and consumer trends to develop products that address changing preferences and needs. The number of sensory opportunities within this market is tremendous.
The previous Sensient brand focused heavily on the color cosmetics segment of the beauty and personal care market in North America and Europe. The previous brand primarily focused on the makeup end-market, particularly during the prosperous cosmetics years from 2013 to 2017, but also maintained an active line of innovation for skincare and haircare products, with a strong focus on naturalness and sustainability.
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In fact, in the North Asia Pacific region, Sensient is a highly reputable supplier of innovative skincare ingredients.
“Asian skincare routines and textures are always migrating to the US and Europe. We decided it was time to take the knowledge we gained in Asia Pacific and implement it globally.”
said Sensient Beauty Global General Manager Gaelle Frere
SENSIENT BEAUTY
Sensient Technologies es uno de los mayores fabricantes de pigmentos, colores y materias primas para los mercados cosmético.
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