MOST RANKINGS ON GOOGLE 2025

Knowing what’s most searched on Google will help you understand what market trends are on the rise and what consumer needs are, among other interesting data.

Find out what’s most searched on Google in the B2B Cosmetics Industry

What’s the most searched-for personal care topic on the internet?

If we analyze skin care, hair care, hand care, and body care, we see how these interests vary by country.

Skin Care is the most searched term

Most Searched on Google by Country

It’s also interesting to know that interest in these categories varies in each country.

For example, the countries showing the greatest interest in:

Skin Care are Honduras, Paraguay, and Bolivia.

For Hair Care, they are France, Panama, and Guatemala.

For Face Care, it is the United States, Mexico, and Spain.

For Hand Care, Peru, Colombia, and Chile.

For Body Care, Ecuador, Costa Rica, and Bolivia.

Luxury fragrance sales grew 5% in the US between October and December 2022. During this nine-week pre-holiday period, the increase in fragrance sales is attributed to higher average price points combined with fewer discounts. In-store purchases accounted for 70% of sales, according to a report by the NPD Group.

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