INDUSTRY TRENDS 2025
Trends in the cosmetics industry are constantly changing, which is why we will always be presenting the latest news from suppliers, manufacturers, and innovations in the beauty sector.
NEW CATEGORY ON THE RISE
Our consumer research reveals an impressive year-over-year growth of over 900% in searches related to the tattoo category.
This notable increase underscores the need to focus on antibacterial and anti-inflammatory products for healing, disinfecting, and cleansing skin after getting a tattoo. Among the most searched terms are “Tattoo Care,” “Healing Ointment,” “Antiseptic,” “Pain Relief,” and “Antibiotic,” all showing substantial increases in search interest.
This surge in demand suggests an excellent opportunity for cosmetics and skincare manufacturers to develop innovative solutions that address the emerging needs of tattoo enthusiasts.
NEW TRENDS
Retinol is a star ingredient in the cosmetics industry.
We discovered an impressive increase in online searches of over 1 million per month. And some brands are taking this trend to the next level!
ISDIN Retinal Intense tops the list with a staggering +6,862% year-over-year increase, closely followed by Vichy LiftActiv Retinol Serum with a +5,233% increase.
These numbers are a clear indication of the importance of incorporating this powerful ingredient into your formulations. However, the key to success lies in having an expert to guide you through effective retinol formulations.
Want to learn more about how to get the most out of this ingredient in your products?
Don’t miss our latest article where we delve deeper into this exciting topic thanks to the experts at Nanovex Biotechnologies.
SEE MORE TRENDS BY CATEGORY
Beauty Product Trends for 2025
The cosmetics sector is a continuously growing business. We have seen many changes in recent years, from more natural ingredients to new technologies created for this industry.
After the pandemic, the cosmetics, personal care, and perfume industry was considered an essential industry. This is why it has never stopped working, and more than ever, all companies were able to offer their intelligence and capacity to ensure supplies were never lacking.
Learn about the Beauty Industry Trends for 2025
Consumers changed their purchasing habits, and the retail industry had to adapt to the new demands. As a result, e-commerce retail sales increased by 54% in Latin America, with peaks of 87% in countries like Peru.
Vanesa Micolucci, director of Cosmetic Latam, reported that a significant increase in demand for scalp care products is being observed in the Spanish-speaking market. According to their data, out of 100,000 hair care-related searches, 10,000 focus on the scalp, compared to 1,000 monthly searches for hair care in general. This notable increase is crucial for manufacturers, as it reveals that consumers are seeking and needing more products specifically for the scalp than for hair itself.
Consumer Trends
Based on the significant changes in consumer behavior, we’ve created articles on internet search trends so businesses can understand what users are searching for. Learn more in the following reports.
NATURAL RAW MATERIALS ARE THE GROWING TRENDS
In recent years, micro-enterprises producing and selling natural, artisanal personal care products have multiplied as a result of growing demand, without aggressive growth strategies.