Over the last three months, Sephora continues to lead in search volume, but Ulta Beauty is the one breaking the curve: the term “Ulta Beauty world” has grown by +600%, a sign of expansion, global curiosity, and a positioning that is beginning to transcend its natural market.
In contrast, “Sephora sale” only rose by +50%, confirming that its traffic relies more on promotions than organic momentum.
In beauty, what really moves the needle isn’t brands, but products that generate immediate desire:
- MAC 11.11 (+4,300%) and Maybelline Cloudtopia Blush (+1,950%) prove that a well-executed launch can go viral.
- L’Oréal shampoo (+550%) and Fenty Beauty blush (+250%) show that consumers look for specific names, not generic categories.
Sephora dominates in presence, yes, but Ulta Beauty is gaining speed. And the consumer doesn’t navigate by brands: they navigate by emotion, novelty, and products with identity.
When we cross-reference real searches, interest spikes, and consumer sensitivity with technical and regulatory data, we don’t deliver information: we deliver actionable intelligence.
Those in the Private Circle are already receiving this strategic reading before anyone else. This is how we will operate at Cosmoprof: while others look at brands, we detect intent, urgency, and hidden risk.
Do you want access to this level of insight?
It only happens within the Private Circle. In the next email, we will talk about the most searched Korean brands.
Don’t settle for reading the news.
Access the intelligence that allows you to create it.
Join the Private Circle and become part of B2B Market Intelligence.
¿Cuáles son las marcas más buscadas en Internet?
Descubre nuestros informes de estadísticas sobre lo que el consumidor busca en internet y las tendencias del sector.