How the Global Context in the Industry and Generational Beauty Could Help You Improve Your Products
The global cosmetics market is expected to reach $422.27 billion by 2031, with a compound annual growth rate of 5.80%, according to Data Bridge Market Research.
China and other Asian countries are experiencing accelerated growth in demand for beauty products, which has led many brands to expand into these markets.
On the other hand, traditional cosmetic brands with a long history are losing popularity to new brands that emphasize vegan, cruelty-free, and natural concepts.
In the latest Webinar, CLR explained that, unlike previous eras when cosmetic trends were more stable, they are currently changing at a very rapid pace.
This Global Context in the Industry helps identify several key global factors that drive these changes and force the industry to constantly update itself.
Some of them are:
- Political Instability: Rather than referring to a specific “crisis,” CLR spoke of widespread “instability” in various geographic areas. This political uncertainty, they indicated, has direct repercussions.
- Economic Change: They mentioned that this political instability leads to significant economic changes that affect consumption patterns and buyer priorities.
- Social Transformation: They highlighted how society as a whole is adapting and transforming in response to these new political and economic contexts, changing values and behaviors.
- Climate Change: They emphasized that climate change is not only an environmental concern, but a direct driver of cosmetic trends. It generates the need for new concepts of protection against external environmental aggressions that influence the skin.
- Artificial Intelligence (AI): They highlighted AI as a disruptive factor of great current and future importance. Although not detailed extensively in this section, it was positioned as a force that is redefining many industries, including cosmetics.
Francisco Fernández Palacio concluded this section by emphasizing that this complex and changing global dynamic requires the cosmetics industry to remain constantly informed and at the forefront (“very up-to-date”) in order to respond effectively to new market demands and realities.
The New Era of Cosmetics: Understanding the Needs of Each Generation
This is the new concept of “Generational Beauty.” Today’s society can be segmented into five main generations (Boomers, Gen X, Millennials, Gen Z, and Alpha), and it’s crucial to understand that each has different values, expectations, and, above all, cosmetic needs.
Understanding these generational differences is like having a treasure map for cosmetic brands.
It’s not just about launching random products; it’s about creating lines and campaigns that truly resonate with each group!
Marketing, in this sense, plays a fundamental role: it must know how to communicate the benefits in a way that resonates with what each generation values.
And what are these generations like according to the Global Context?
- Boomers (1946-1964): The pioneers of modern cosmetics! These classicists look for the safest options: familiar ingredients, proven results, and brands they trust. They’re not ones to take risks with experiments.
- Gen X (1965-1980): These pragmatists want results, and fast! They look for products that really work and aren’t seduced by fads. Deep down, they’re a bit Boomer.
- Millennials (1981-1996): For this generation, beauty goes beyond the superficial. They seek total well-being! They connect cosmetics with stress reduction and holistic health care, because they know that modern life can be hectic.
- Gen Z (1997-2012): The most conscious generation! For them, sustainability is key. They’re highly informed and want products that reflect their individual values and needs. They won’t settle for anything.
- Alpha (Post-2012): The youngest to enter the beauty world! To win them over, you have to appeal to their senses: fun textures, eye-catching packaging, and irresistible fragrances. They’re digital natives and receive information from all sides!
Cefira Protect: Skin Resilience for All Ages
What is CefiraProtect and why should you care?
The Origin: It comes from a super-natural and striking source: a probiotic bacteria found in kefir, that trendy fermented beverage!
This already gives you a point in favor of younger generations looking for natural ingredients.
How does CefiraProtect work?
Imagine it as an invisible shield for your skin. It protects it from everything that attacks it every day: pollution, stress… everything that generates free radicals! By neutralizing these radicals, CefiraProtect helps keep collagen in shape and prevent premature aging.
The Key Benefit is Skin Resilience.
That’s the magic word! In other words, it helps skin recover faster from damage.
CLR has studies that prove it and show how CefiraProtect reduces redness and irritation, and it works better than a placebo!
How to Connect with Each Generation Using CefiraProtect?
Here’s the trick: Although each generation has its own priorities, there are basic needs that they all share. CefiraProtect is an ingredient that fits into this category.
Why?
For Boomers and Gen X: You could focus on… Absolutely! Here’s the rewritten text with a conversational approach and proven results in anti-aging protection. These groups value effectiveness and trust.
For Millennials: You can highlight its natural origin and its connection to holistic wellness. The key message is that CefiraProtect helps reduce stress and maintain healthy skin.
For Gen Z: Highlight the ingredient’s sustainability and its ability to protect skin from environmental aggressors. This generation seeks conscious and effective products.
For Alpha: Appeal to the sensorial experience! Use pleasant textures and attractive packaging. The message of how a single ingredient can be the basis for connecting with different generations, even if each has its own preferences.
What makes CefiraProtect so special?
Are you interested in receiving a sample of these ingredients for your formulations?
Complete the following form and the distributor in your country will contact you.
Next Webinar on May 22, 2025 in SPANISH
