Last Tuesday, Messi’s fragrance was launched worldwide, and Cosmetic Latam was there for an exclusive interview.
We had exclusive access to the presentation of the new Messi fragrance. At the event, we spoke with Daryl Czarny, Managing Director of Game On Product Group Pty Ltd, and Theo Spilka, Vice President of New Business Development and Global Licensing at dsm-firmenich.
Don’t miss Lionel Messi’s favorite interviews and stories.
“Siempre me han apasionado las fragancias y estoy muy emocionado de producir mi propio aroma característico… Esta es una fragancia verdaderamente única e inspiradora, en un frasco personalizado, para los fanáticos de todo el mundo”
Leo Messi
MESSI’S FRAGRANCE
The fragrance will be crafted in the USA by Frank Voelkl, DSM-FIRMENICH’s Principal Perfumer. It is designed to provoke a deep emotional connection. At the intersection of “freshness” and “warmth,” the fragrance is a confident, intriguing, and unique Eau de Parfum that is also designed to have mass global appeal.
Its base is Virginia cedarwood, vanilla, and patchouli, with notes of iris root, lavender, and Natureprint leather, fresh cardamom, apple leaf, and wild cypress.
PRODUCT LAUNCH
The product, in its various forms, will be available for worldwide delivery in September/October, with a retail launch by Christmas 2024.
Eau De Parfum Fragrance 100mL (3.38FL.OZ) SRP: $60 USD
Gift Set: Eau de Parfum 100 ml, body wash, premium travel bag with Messi branding and embossing. RRP: $80 USD
Those who wish to market it will be provided with a full set of creative assets to key partners free of charge, including: TVCs (multiple lengths), social media assets, key visuals to support; prints, a digital campaign, point-of-sale, and much more!
The campaign will feature Leo Messi. It will be a world-class, premium advertising campaign leaning toward the lifestyle and fragrance space.
Rebates will be provided to key partners to fund media placement. Leo Messi will also support the launch with multiple posts across all his social platforms. Messi has a combined audience of over 650,000,000 followers worldwide!
Celebrities are looking for new ways to capitalize on their fame and connect with their fans. Having their own brands and product lines can help build their brand.
In a world where a new celebrity brand, collaboration, or product is launched every day, some of them actually offer top-quality products. Fragrances are meant to capture the essence of their creators and reflect the evolving tastes of a new generation of perfume lovers.
Figures show that the market share occupied by celebrity fragrances has grown steadily and continues to do so. Collaborating with renowned fragrance designers helps celebrities create scents that are representative of their style and aesthetic. It also helps fragrance designers showcase their talents to a whole new audience, which is a win-win situation for them and their consumers, who receive a wider variety of products.
Celebrities from all walks of life have become increasingly influential over the years. A sports superstar with international reach cannot go unnoticed in the fascinating world of fragrances.
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